The Tipping Point by Malcom Gladwell
Definitely as good as advertised. Gladwell describes the process through which social phenomena goes from non-existent to the cool kids doing it to everyone doing it. In making his case, we get a wonderful tour through all sorts of interesting empirical studies in psychology, epidemiology, marketing, education, and sociology. In my favorite chapter, he explains the psychological tests that influenced Sesame Street and Blues Clues. How anyone could not enjoy that sort of discussion is beyond me.
Also, the book is amazingly well-written. It might be fun (not to mention useful) to spend some time analyzing his writing style to figure out what makes it so effective.
Definitely as good as advertised. Gladwell describes the process through which social phenomena goes from non-existent to the cool kids doing it to everyone doing it. In making his case, we get a wonderful tour through all sorts of interesting empirical studies in psychology, epidemiology, marketing, education, and sociology. In my favorite chapter, he explains the psychological tests that influenced Sesame Street and Blues Clues. How anyone could not enjoy that sort of discussion is beyond me.
Also, the book is amazingly well-written. It might be fun (not to mention useful) to spend some time analyzing his writing style to figure out what makes it so effective.
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